Media | MIDM Agricultural Union Corporation

Media

In the media

News stories and videos that have featured MIDM over the years.
All articles and videos are in Korean; titles are translated here for reference and open the original page in a new tab.

Videos영상11

Master Chef Shin Dong-minNov 21, 2024
Making everything from rice? The god of all rice
Watch on YouTube (opens in a new tab)

Starbucks KoreaOct 22, 2015
The story of shared growth between Starbucks and Korean farms
Watch on YouTube (opens in a new tab)

Heart PlatformFeb 7, 2023
[Company profile / interview] MIDM Agricultural Union Corporation
Watch on YouTube (opens in a new tab)

Articles기사42

Articles are in Korean.

Oct 7, 2026Pyeongtaek TimesFrom tidal flats to golden fields: the transformation of Sinri Village(opens in a new tab)
Sep 10, 2026Star Daily News‘Saengsaeng Information’: Korean-grown soybeans, on location(opens in a new tab)
Feb 21, 2025Nongupin ShinmunMIDM Agricultural Union Corporation, Pyeongtaek(opens in a new tab)
Feb 12, 2025Kyeongin Ilbo[Interview] Jeon Dae-kyung, CEO of MIDM Agricultural Union Corporation, Pyeongtaek, on researching processed rice foods(opens in a new tab)
Jan 19, 2025Weekly PyeongtaekThe colours and sounds of Sinri Village awaken Pyeongtaek’s artistic spirit(opens in a new tab)
Dec 11, 2024Korea Agriculture Newspaper[MIDM] “Bread lovers tired of wheat flour, gather round! Rice bread is here”(opens in a new tab)
Dec 11, 2024Korea Agriculture Newspaper“No more imitating wheat flour”: focusing entirely on garu-ssal (powdered rice)(opens in a new tab)
Nov 18, 2024Yonhap NewsStarbucks supports farms with 5,000 tonnes of coffee compost over 10 years(opens in a new tab)
Sep 26, 2024Dong-A IlboRice is a precious asset: grown with eco-friendly farming and made into innovative processed foods(opens in a new tab)
Aug 26, 2024Weekly Pyeongtaek[Interview] “If you let go of greed, rice is the future”(opens in a new tab)
Dec 5, 2023Agricultural & Livestock Distribution NewsMinistry of Agriculture, Starbucks and MIDM join hands(opens in a new tab)
Dec 5, 2023Economic ReviewWhy Starbucks stores have a distinctly Korean flavour [Retail Behind the Scenes](opens in a new tab)
Dec 4, 2023Newscj[Photo] Jeon Dae-kyung, CEO of MIDM, speaks at the Ministry of Agriculture–Starbucks win-win agreement ceremony(opens in a new tab)
Nov 22, 2023Food JournalAgriculture Minister Chung Hwang-keun checks distribution of garu-ssal products(opens in a new tab)
Jul 6, 2023Food & Beverage NewsaT listens to the field to boost the garu-ssal industry(opens in a new tab)
Apr 27, 2023Yonhap NewsPhoto2023 Garu-ssal Future Vision proclamation ceremony(opens in a new tab)
Mar 23, 2023Etoday[Garu-ssal, a gift from heaven ①] “Wheat flour? No. This bread is made with 100% garu-ssal”(opens in a new tab)
Mar 23, 2023Yonhap NewsO!Yes, ramyeon and Starbucks bread made with garu-ssal… food companies step up product development(opens in a new tab)
Jul 26, 2022Incheon Ilbo[A Thousand-Year Table: Gyeonggi Rice Stories] Episode 14 – Gyeonggi rice goes to Starbucks(opens in a new tab)
Nov 29, 2021Economy Talk NewsStarbucks donates eco-friendly coffee-ground compost to Hallabong farms in Jeju(opens in a new tab)
Oct 24, 2020Economy Chosun[Kim Ha-neul’s Best of Life] The ‘rice doctor’ who farms rice and creates stories of food, drink and people(opens in a new tab)
Aug 24, 2020Seoul MaeilMIDM Agricultural Union Corporation, the company even Starbucks fell for(opens in a new tab)
Jun 25, 2020Money TodayPuffed rice instead of bubble wrap… how it became a popular Starbucks snack(opens in a new tab)
May 6, 2020JoongAng IlboA rice story by a photographer, a farmer and a chef wins the ‘Oscars of gastronomy’(opens in a new tab)
May 5, 2020JoongAng IlboWhy a 105-year-old grandmother wore a bridal veil for the first time and a 66-year-old farmer dressed like Bruce Lee(opens in a new tab)
Sep 29, 2019Topclass (Chosun Ilbo)Jeon Dae-kyung, CEO of MIDM Agricultural Union Corporation(opens in a new tab)
Sep 19, 2019SR Times[SR Social Contribution] “Starbucks cheers on Korean farms”(opens in a new tab)
Aug 21, 2019Pyeongtaek TimesJeon Dae-kyung of MIDM publishes the book ‘Resembling Rice’(opens in a new tab)
Jun 17, 2019News2dayRooftop garden of Pyeongtaek’s Baedari Library hosts the ‘Resembling Rice’ photo exhibition(opens in a new tab)
May 19, 2019NewsisMore than a meal: Kang Jin-joo and Lee Hyun-joo’s ‘Resembling Rice’(opens in a new tab)
May 17, 2019Joongdo IlboBook launch exhibition for ‘Resembling Rice’ held in Oseong-myeon, Pyeongtaek(opens in a new tab)
Apr 23, 2019JoseilboStarbucks Korea holds four-party win-win agreement ceremony to support Pyeongtaek farms(opens in a new tab)
Apr 22, 2019Shinsegae Group Newsroom“Produce grown with Starbucks coffee compost – meet it again at Starbucks”(opens in a new tab)
Nov 30, 2018Korea Farmers & Fishermen NewsMy export success story: Jeon Dae-kyung, CEO of MIDM Agricultural Union Corporation(opens in a new tab)
Sep 6, 2018Segye IlboEco-friendly processed foods from Korean produce win fans abroad [Rural Areas Are the Future – Green Life](opens in a new tab)
Jan 12, 2018Nongmin ShinmunWhy the maker of the ‘Starbucks Rice Chip’ took on rice bread(opens in a new tab)
Aug 13, 2017Kyeongin IlboPyeongtaek Mayor Gong Jae-gwang wins top prize at the 2017 national manifesto competition for local government heads(opens in a new tab)
Jun 15, 2017Korea Economic Daily[Hankyung · Naver FARM] A taste found only in Korea! The Pyeongtaek rice farmer behind Starbucks’ ‘Star Snack’(opens in a new tab)
Jun 13, 2017Agriculture, Fisheries & Livestock NewsSixth-industry person of the month: Jeon Dae-kyung, CEO of MIDM(opens in a new tab)
Jun 7, 2017Kyeongin Ilbo[Jeon Dae-kyung of MIDM, a Starbucks supplier, named June’s sixth-industry person] Rice crackers make him a Starbucks star(opens in a new tab)
Apr 1, 2015Pyeongtaek TimesEco-friendly MIDM signs three-party agreement with Starbucks and Gyeonggi Province(opens in a new tab)
Mar 30, 2015Chosun BizFrom feed and activated carbon to eco-friendly teaching aids: “Coffee grounds have many uses”(opens in a new tab)